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?Secure and Trustworthy E-Business (3)Filed Under: General

The specific application of trust in the E-Business environment involves several key factors:
• Identity: the ability to identify party, good, service and to locate them in physical space, including identification and location services such as digital certificates;• Reputation, and recommendations from parties who are themselves trusted or experienced; and proxies for reputation, such as brand names and seals of approval;
• Security of the E-Business environment including transaction data, integrity, authentication and non-repudiability, secrecy and privacy with alternatives that reduce the risk of data disclosure.

E-Business is generally considered to evidence many of the characteristics that render trust very important. The parties commonly have little or no knowledge of one another. They are also usually in different locations. They therefore cannot depend on physical proximity, handshakes, body-signals, a common legal jurisdiction, or even necessarily a definable jurisdiction.

The context of use and domain of application of the E-Business system being designed should be taken into account. Context of use can be viewed as an important requirement for the design. Different applications require diverse levels of security. Buying food can be done with a credit card with basic cryptographic protection, while electronic banking needs more sophisticated authentication and security mechanisms. Several techniques help in establishing online e-trust:
• Electronic authentication,
• Electronic signature,
• Escrow payment services (online),
• Public Key Infrastructure (PKI).

Taken From : Digital Economy – Impacts, Influences and Challenges