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Electronic CommerceFiled Under: General

The need to explain the most important terms and definitions in this context arises directly from the topic chosen. Choi/Stahl/Winston (1997) define electronic commerce as “a new market offering a new type of commodity, such as digital products through digital processes.” This specification already indicates the potential scope and the enormous consequences which result from the use of electronic commerce.

More fundamentally, electronic commerce can be seen as any economic activity on the basis of electronic connections (Picot/Reichwald/Wigand, 2001). Hence, it follows that the underlying technology is crucial to promote the acceptance and the use of electronic commerce. The use of digital lines and early devices to generate and to exchange information between participants in the economic cycle was a first step. The introduction of telephone and telefax services can be seen as the advent of a massive development
which turns out to be the “digital revolution.” Phone lines can be used to connect computers to the Internet, and digital data highways have been implemented to overcome limitations and to assure rapid processing. Mobile phones or Personal Digital Assistants (PDA) enable users to interact and to participate in new as well as in established markets from almost anywhere at any time.

Taken From: 10 Minute Guide to Conducting a Job Interview